I had the pleasure of working with the Instagram-based streetwear company, Love Toronto. After seeing a few of their available apparel designs on their site, I reached out and asked if they'd be interested in collaborating. After reviewing my portfolio, they responded with enthusiasm. I developed four different typography concepts, and Love Toronto chose their favourite: a "tic tac toe"-esque design intended to catch the eye of passerby's. The thought process was as follows: if you were passing by someone on the sidewalk and saw this large design on their t-shirt (specifically arranged to take up the majority of the shirt), you'd likely pause, let your eyes naturally flow through the words, and appreciate the message. I wanted the design to feel large, bold, and uplifting. A heart symbol separates the two words ("love" and "Toronto"), adding readability, and driving home the "love" theme.
I had the opportunity to work as a freelance designer for Milk & Heels, North America's # 1 Fashion Family Lifestyle Magazine. I designed their fitness spread, sourcing royalty free images, colour correcting them, and laying out the article copy in a legible and engaging manner. I decided to add yellow bars to highlight each exercise move, demonstrating the key components of the workout.
I had the opportunity to work as a freelance designer for Milk & Heels, North America's # 1 Fashion Family Lifestyle Magazine. I designed their food spread, sourcing royalty free images, colour correcting them, compositing them together (e.g. the salad, side dressing, plate, napkin, and wooden table were all separate images I sourced and composited), and laying out the article copy in a legible and engaging manner. I utilized two columns for this spread, dedicating one column to the ingredients, and the other to directions. With some negative space left at the bottom, I added a few isolated images of some key ingredients as a visual demonstration.
I drew a charcoal illustration of my client, exploring light, shadows, features, and proportions. This took around 45 minutes to complete. I found perfecting the shadows to be quite tricky, but it was a rewarding project.
Since 2014, I have been in love with the idea of compositing dreamy architectural imagery. I typically use a photo I've taken of a building that I find particularly beautiful, isolate it in Photoshop, and begin layering different cloud images, colours, paint, and gradients in the background. I continually layer elements until achieve the desired effect.
