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Love Toronto T-Shirt

Love Toronto

I had the pleasure of working with the Instagram-based streetwear company, Love Toronto. After seeing a few of their available apparel designs on their site, I reached out and asked if they'd be interested in collaborating. After reviewing my portfolio, they responded with enthusiasm. I developed four different typography concepts, and Love Toronto chose their favourite: a "tic tac toe"-esque design intended to catch the eye of passerby's. The thought process was as follows: if you were passing by someone on the sidewalk and saw this large design on their t-shirt (specifically arranged to take up the majority of the shirt), you'd likely pause, let your eyes naturally flow through the words, and appreciate the message. I wanted the design to feel large, bold, and uplifting. A heart symbol separates the two words ("love" and "Toronto"), adding readability, and driving home the "love" theme.