Genuine Health Chalkboard Menu
Every year, Genuine Health participates in Canada's largest natural health and organics trade show, Canadian Health Food Association (CHFA). In 2019, they had a beautiful booth that earned them the Best Pavilion / Large Booth Award. Part of the booth included a coffee bar and smoothie station. I was responsible for designing a chalkboard menu sign that showed the two available options: coffee and a signature smoothie. Genuine Health asked me to emulate the feeling of a local coffee shop - friendly and approachable - whilst still maintaining an "on-brand" aesthetic. The combination of fonts I used (blending their branded fonts with cursive fonts) helped them successfully achieve that.