Genuine Health Black Friday Sale
While working for Genuine Health, I was asked to create static ads to help promote their new ecommerce site that, at the time, was struggling to gain traction. After some brainstorming sessions, I asked the marketing team and Vice President if, instead, I could experiment with animated gif ads. I knew that animated ads would get a lot more attention and a higher click-through rate, so I presented a few different concepts, and this was the final version. I wanted to incorporate 1) Genuine Health's brand colours, brand fonts, and top-selling products, and 2) a balance between eye-catching animation and simplicity. Whether the ad was seen embedded on a website, or on Genuine Health's Instagram feed, the goal was that it would be met with a similar amount of interest. With limited copy and a bold CTA, the emphasis was placed on what the consumer would find most appealing -- "SALE" -- and an animated "Shop Now" button that acted as though it was being actively clicked.
This ad increased their online sales by 200%.