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Coupgon Grocery Store Signage

Coupgon

This Coupgon app promotional sign was featured in participating grocery stores all across Canada. I was asked to use a "simple, appealing image of a healthy meal," so I sourced some related stock images. The sign predominately features Coupgon's brand fonts and colours (blue and yellow), with a central focus on saving money, pleasant imagery, and a CTA at the base. I enjoyed incorporating lines and shapes in Coupgon's marketing materials for added interest, and I decided to use horizontal lines in this piece: yellow underlines beneath the hero copy, and white, horizontal bars on the top and bottom of the food image.