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Coupgon Google Ads

Coupgon

As the Intermediate Graphic Designer at Coupgon, I was in charge of rebranding Coupgon's marketing materials. I developed a myriad of print and web materials, including these Google ads. Coupgon's marketing materials, at the time, did not have a consistent look and feel. I designed their marketing materials to look more fresh/modern (utilizing diagonal lines, shapes, and colourful imagery); incorporated a friendlier, more approachable tone (to encourage use of Coupgon's app); and ensured their branding was consistent across all mediums. These Google ads were created to promote Coupgon's app; the bottom banner displayed a different grocery store Coupgon was affiliated with (FreshCo, Metro, Loblaws, etc.) depending on the Google user's location and search history.